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Case Studies

TORONTO 2015 PAN / PARAPAN AM GAMES

 

Envision S&E worked with TO2015 to develop unique ambassador roles for three Olympic Champions: Simon Whitfield, Rosie MacLennan and Donovan Bailey. Envision S&E also facilitated TO2015’s promotional partnership with the 2010 Canadian Track & Field Championships and delivered programming at the One-Year countdown event at Nathan Phillips Square.

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ATHLETICS CANADA AND
THE NATIONAL TRACK LEAGUE

 

In the fall of 2010, Athletics Canada, convened a group of stakeholders from across the country to discuss the limited number of domestic opportunities for athletes to compete and develop. Despite there being a handful of Canadian high performance meets, the depth of competition was inconsistent across events and from meet to meet and the scheduling of standalone competitions lacked coordination. There were multiple organizational layers and stakeholders (e.g. Athletics Canada, provincial branches, clubs, associations, universities, promoters, etc.) competing for grants, sponsors, events, athletes and volunteers. Because of this fragmentation, there remained a significant untapped marketing and revenue generation opportunities within track & field that could otherwise be re-invested back into the sport.

Envision S&E Managing Director, Brian Levine, worked with Athletics Canada to engineer a business plan and secure anchor funding from the Athletics Canada Foundation and Sport Canada for the creation of a new high performance national track & field league. Modeled after the IAAF’s Diamond League, the National Track League (NTL) was designed to deliver a coherent and sustainable Grand Prix style series of high performance meets harmonizing national, provincial and international calendars with long-term athlete development.

The NTL has been embraced by sport officials, coaches and sport leaders from other countries including the United States and will celebrate its sixth season in 2016. All of Canada’s eight medalists at the 2015 IAAF World Track & Field Championships in Beijing have competed in the NTL.

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TORONTO INTERNATIONAL
TRACK & FIELD GAMES

 

Envision S&E conceived the development of an annual flagship sports and cultural event to increase the profile and revenue generation potential of two not-for-profit entities, Athletics Ontario and the University of Toronto. The meet ran successfully for three consecutive years, culminating with the 2013 event, which attracted 4500 fans, 50 accredited media and Olympians from 16 countries.

The meet included international high school boys and girls relay races featuring teams from Jamaica, Trinidad & Tobago, Bahamas and Barbados as a means engage the GTA’s Caribbean community while strategically leveraging available funding from Scotiabank’s International Bright Futures philanthropic budget. Envision S&E also worked with Cisco to design an activation program, “Finding Ontario’s Fastest Kid”, to engage employees and senior management in support of their sponsorship of the Toronto 2015 Pan/Parapan Am Games.

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CN TOWER MARCH BREAK PAN AM GAMES SPORT DEMONSTRATIONS

 

As the official tourism attraction partner of the Toronto 2015 Pan/Parapan Am Games, the CN Tower, secured the rights to display the official Pan Am Games Torch throughout March Break. Envision S&E was sought out to deliver five days of Pan Am themed sports programming to attract, engage and entertain visitors to the CN Tower.

Leveraging its contacts among provincial sport federations, specific clubs and athletes, Envision S&E was able to serve up taekwondo, table tennis and rhythmic gymnastics sport demonstrations and special media appearances by TO2015 Torch Relay ambassador, Simon Whitfield.

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ONTARIO LOTTERY & GAMING (OLG) “ALL FOR HERE” AND THE TORONTO 2015 PAN/PARAPAN AM GAMES

 

Envision S&E was engaged by Ontario Lottery & Gaming (OLG) and its lead agency, The Hive, to provide strategic insight into the amateur sport landscape and Ontario’s Quest for Gold funding program, which OLG helps fund.
OLG’s history of investing in amateur sport comprised one pillar of a corporate rebranding campaign, “All For Here”, designed to highlight the many ways OLG’s revenues are invested back into the province.

Tasked specifically with identifying and engaging athletes whose compelling stories would enhance OLG’s “All For Here” campaign, Envision S&E helped bring OLG’s sponsorship of the 2015 Toronto Pan/Parapan Am Games (TO2015) to life through advertising, event marketing, PR and social media.

Envision S&E worked diligently to ensure the campaign’s portrayal of OLG Quest for Gold athletes was authentic and credible, while adhering to guidelines that OLG were subject to as a non-Olympic/Paralympic commercial rights holder.

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FESTIVAL OF EXCELLENCE
INTERNATIONAL TRACK MEET

 

Envision S&E Managing Director, Brian Levine, was engaged to manage all components of the Usain Bolt headlined, Festival of Excellence broadcast, including production, sponsor integration, feature development, pre-promotion and TSN coordination.

Additionally, Brian generated $400,000+ in sponsorship revenue and budget alleviating support within a limited ten-week period, securing Rogers hi-speed internet, Toronto Sun, Gatorade and the 2015 Pan Am Games bid committee as partners.

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