Ontario Lottery & Gaming (OLG)
Toronto 2015 Pan/Parapan Am Games
Ontario Lottery & Gaming (OLG) “All For Here” and the Toronto 2015 Pan/Parapan Am GamesOctober 4, 2015
Envision S&E was engaged by Ontario Lottery & Gaming (OLG) and its lead agency, The Hive, to provide strategic insight into the amateur sport landscape and Ontario’s Quest for Gold funding program, which OLG helps fund.
OLG’s history of investing in amateur sport comprised one pillar of a corporate rebranding campaign, “All For Here”, designed to highlight the many ways OLG’s revenues are invested back into the province.
Tasked specifically with identifying and engaging athletes whose compelling stories would enhance OLG’s “All For Here” campaign, Envision S&E helped bring OLG’s sponsorship of the 2015 Toronto Pan/Parapan Am Games (TO2015) to life through advertising, event marketing, PR and social media.
Envision S&E worked diligently to ensure the campaign’s portrayal of OLG Quest for Gold athletes was authentic and credible, while adhering to guidelines that OLG were subject to as a non-Olympic/Paralympic commercial rights holder.