TORONTO INTERNATIONAL TRACK & FIELD GAMES
TORONTO INTERNATIONAL TRACK & FIELD GAMESOctober 6, 2015
Envision S&E conceived the development of an annual flagship sports and cultural event to increase the profile and revenue generation potential of two not-for-profit entities, Athletics Ontario and the University of Toronto. The meet ran successfully for three consecutive years, culminating with the 2013 event, which attracted 4500 fans, 50 accredited media and Olympians from 16 countries.
The meet included international high school boys and girls relay races featuring teams from Jamaica, Trinidad & Tobago, Bahamas and Barbados as a means engage the GTA’s Caribbean community while strategically leveraging available funding from Scotiabank’s International Bright Futures philanthropic budget. Envision S&E also worked with Cisco to design an activation program, “Finding Ontario’s Fastest Kid”, to engage employees and senior management in support of their sponsorship of the Toronto 2015 Pan/Parapan Am Games.